Odin worked with Snarkitecture to develop this concept shop with a central sculptural instillation that showcases the products and their attention to detail.

Odin New York launched their first ever pop-up shop in New York solely dedicated to their fragrances and home fragrances in collaboration with Snarkitecture. The pop-up shop aims to showcase the well-considered design of these products by inverting the darkness of the packaging resulting in a bright, clean space.

The brand’s packaging, with clean, monochromatic lines and black on black motif illustrates the relationship between minimalist-inspired design and the balance of masculine versus feminine. Snarkitecture, inspired by this packaging concept, created its polar opposite in all white, emphasizing on the bottle by casting replicas in white plaster for the pop-up shop. This results in a light, clean design with a central sculptural form, starting at the front of the store and folding up the wall and on to the ceiling.

The concept shop officially opened to the public on Tuesday May 1st, 2012 and will be open for six weeks.
Address: 330 East 11th street, New York, NY 10003