Under the theme of ‘everyday life’, KARIMOKU NEW STANDARD presents a series of new product prototypes during Milan Design Week, 2012. Distancing itself from fast-moving trends and fashion, the brand focuses on quality and functionality, with aesthetics characteristic of a timeless minimalism.

A FRAME TABLE by TOMAS ALONSO
A series of tables in different diameters and heights that rely on a very simple trestle type set of legs that can be folded completely flat when not in use and for easy transport. It is a proposal for a “temporary” piece of furniture that accommodates to contemporary living in cities, which implies living in small spaces that change from time to time as we move from one flat to the next.

COLOUR WOOD DINING by SCHOLTEN & BAIJINGS
This table is an extension of the COLOUR WOOD side tables and was conceived on the basis of the same design language. The object is the result of considerations based on the characteristics of thinned wood as well as woodworking traditions. Small diameter wood is joined to form a volume. The symbolic layers of a contemporary view on traditional shapes and techniques are expressed by superimposing different layers of translucent colour shades and patterns over the texture of the chestnut wood.

COLOUR BIN by SCHOLTEN & BAIJINGS
COLOUR BIN comprises a series of functional containers made of chestnut wood, available in three different sizes that can be used in various places in the interior. All have their own colour palette, ranging from soft pastels to fluorescent pink, while a coloured ring constitutes an additional design detail. CLOUR BIN SMALL is attractive and convenient on top of a table for storing pens and other items. COLOUR BIN MEDIUM can serve as a waste bin in smaller rooms, such as the bathroom or lavatory, or like ‘Colour Bin Large’, as a wastepaper basket under a table.

SOFT TRIANGLE by TAF
The low three legged Soft Triangle table is made out of low diameter wood assembled to a massive look with a slightly carved tabletop. It is like a raw chopping block that through a controlled geometric play turns in to a shape somewhere between a triangle and a circle.

PEN by TERUHIRO YANAGIHARA
A table with characteristic, hexagonal shaped legs that are elaborately assembled from thin laths of low diameter oak and maple timber. The table, with its strong, yet calm appearance, naturally suits various environments, cafes as well as residential interiors.

CASTOR CHAIR by BIG-GAME
The CASTOR series consists of a family of essential objects that making use of small diameter oak wood. Called CASTOR, the items are all related by a detail that reminds of the traces left by beavers on wood. The CASTOR CHAIR is a charming, compact chair that offers stackability and surprising comfort through its distinct, widely curved backrest.

BERRA by ECAL/LUCIEN GUMY
Desktop card-stand that makes use of gravity. It holds cards and letters simply by inserting them between the sliding blocks. The name Berra refers to the name of a mountain that incurred a landslide, which reminded the designer of the peculiarity of this object.

TONES by SYLVAIN WILLENZ
A playful take on the stool in its most basic representation. A seat, three legs and a refined match of colours , together with elaborate details all revisit this essential everyday basic in a very simple yet vivid manner

HOMERUN HOOK by SYLVAIN WILLENZ
Inspired from old cartoons, the Homerun items are characterized by cartoonish features that have been rationalized to classic simplicity and elegance. It combines the charm of a deliberate naivety with perfect workmanship. HOMERUN HOOK follows the Homerun typology and offers a playful and space-saving way to hang your stuff and turn your wall into a wardrobe.

‘everyday life’ exhibition, Erastudio Apartment-Gallery, Via Palermo 5 (3rd floor), Milano, Tue 17- Sun 22, April 2012.