Alexandros Stasinopoulos about ora:
the purpose of mechanical watches is not just to display the time. they are, and ought to be, the showcase of human achievements in the fields of engineering, aesthetics and of course craftsmanship – just to mention a few. it is essential for mechanical watches through their form and functions to reflect these values and therefore to be the mediums to push the limits and discover new territories of creation and technological advancement.
ora concept is a study on the field of haute horlogerie. it focuses on the display of time via an unconventional mode, by replacing the expected dial arrangement found in the vast majority of the mechanical watches with a set of three interwoven tapes – one to indicate the hour(s), one to indicate the minute(s), and one to indicate the day.
the arrangement of the indications derived from the aspiration to demonstrate in a bold and dramatic way the passage of time. the design of the case reflects an “inside-out” design approach as it was the mechanism’s arrangement that prescribed the overall form in an attempt to enhance its uniqueness and create a distinctive silhouette.
ora [awr-uh] : phonetically a) “hour” in greek b) in greek the imperative “look!”