The BMW Museum, located in the circular building known in Munich as the “Bowl”, because of its unique circular design, was built right next door to the BMW Group Headquarters – which Munich residents soon dubbed the “Four-Cylinder” – in 1973. It was designed by the Viennese architecture professor, Karl Schwanzer.
When it reopened in 2008, the Museum was expanded to 5,000 square metres. Since, it also bears the architectural signature of ATELIER BRÜCKNER, based in Stuttgart. The media installations inside the building are the creation of ART+COM from Berlin.
The concept behind the BMW Museum focuses on the fascination of the BMW brand. Around 120 original exhibits showcase more than 90 years of BMW brand history along a central route, or “road” that guides 400,000 visitors a year through 25 separate exhibition areas.