This iconic hybrid building was designed by the internationally renowned architecture firm, COOP HIMMELB(L)AU, under the direction of Wolf D. Prix and first opened to the public in 2007. Its expressive form encloses an equally intriguing program hosting more than 50 exciting events a year, concerts, exhibitions, readings and receptions. It also is a popular venue for up to 300 external events a year, including congresses, conferences and award ceremonies. Yet, it is not exactly a cultural building; its primary function is the delivery of up to 100 cars a day to their new owners from all over the world. The BMW Welt serves as an important interface between the company, the brand, its products and the visitor. This is the only place where it is possible to experience the company’s past, present and future as a whole.