December 11, 2013, 11:14 am
ADP - Burma - photo Philippe Garcia (1)ADP - Burma - photo Philippe Garcia (2)ADP - Burma - photo Philippe Garcia (3)ADP - Burma - photo Philippe Garcia (4)ADP - Burma - photo Philippe Garcia (5)ADP - Burma - photo Philippe Garcia (6)ADP - Burma - photo Philippe Garcia (7)ADP - Burma - photo Philippe Garcia (8)ADP - Burma - photo Philippe Garcia (9)
The front of the Burma boutique in Rue de la Paix is decked out in black and glass. The exterior and interior spaces attract and interact via a façade that takes its inspiration from the portrait gallery. The jewellery in the shop window is exhibited in hanging elliptical display cases that almost seem to float in the air; the back of the cases is reminiscent of a hand-held mirror. This display provides a bold and unusual introduction to the store.
The interior is designed like a large-scale jewellery case, as the diffuse light cast by an enormous chain-mail chandelier shimmers over the surfaces. The agency designed virtually all the tables with moving mirrors and other furniture. Everything is made to measure, with the greatest attention paid to ensuring that this new attire fits the boutique like a glove.
The atmosphere is muffled, the seats are comfortable and the interior styling assured. This all combines to form a refined interplay of straight lines and ellipses that creates a fascinating and magnetic environment.
ARCHITECT: Atelier du Pont (Anne-Cécile Comar, Philippe Croisier, Stéphane Pertusier)
CLIENT: Burma
LOCATION: Rue de la Paix, Paris, France
DESCRIPTION: Retail
STATUS: completed
PROJECT MANAGER: Aline Defert
DATE: 2013
DESIGN: Atelier du Pont
PHOTOES: Philippe Garcia
TEXT: Atelier du Pont
SOURCE: Atelier du Pont
Burma jewellery boutique by Atelier du Pont in Paris
Burma jewellery boutique by Atelier du Pont in Paris, France

The shop window carries the logic of a portrait gallery with hanging elliptical display cases that almost seem to float in the air.

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