September 14, 2013, 10:18 am
Between 13th and 17th September, Hall 14.1 at Feria de Madrid will once again provide a focal-point for fashion and design in Spain and the best showcase for the latest new trends when MERCEDES-BENZ FASHION WEEKMADRID (MBFWM), organised by IFEMA, stages its fifty-eighth event.

This is a key forum for Spanish fashion, one where the industry’s creative talent and latest ideas for Spring/Summer 2014 are destined to play the starring role over a period of five days, based on the presentation of collections from 44designers and labels on the catwalk. These catwalk shows will be complemented by the creations of 20 young talents within the SAMSUNG EGO Showroom, within the framework of CIBELESPACIO, featuring direct sale to members of the public.

One of the new developments on this occasion consists of the incorporation of Latin America into Madrid’s Fashion Week, as witnessed by two initiatives: first, the attendance of Peru as Guest Country, with three Peruvian designers being offered the opportunity to showcase their creative talent at a joint fashion show; and, second, the participation of the Mexican designer, Lorena Saravia, at the SAMSUNG EGO Platform, as part of the Mercedes-Benz Fashion Talent initiative.

Other important new developments on this occasion relate to the Week’s exciting Fashion Show Schedule. First we might mention the incorporation of the young designer, Juan Vidal, who took part at EGO September 2008, and then Carlos Díez will be staging a return to Madrid’s grand fashion event. We might also highlight the growing support and commitment demonstrated by the event’s sponsoring brands.

All in all, the 58th staging of MBFWM will strengthen the value of this grand promotional forum for Spanish fashion. On this occasion, and as part of its drive to enhance its appeal abroad, it will place the emphasis on its special Lati nidentity. The Madrid catwalk will also highlight its role as the leading gateway for Latin American design in Europe.

Victorio Lucchino at the Mercedes-Benz Fashion Week Madrid 2013
Victorio Lucchino at the Mercedes-Benz Fashion Week Madrid 2013

The best showcase for the latest new trends.

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