‘Stick Flowers’, with their straight lines and contours were conceived as a contrast to the translucent designs of the soft, flowing pieces in Issey Miyake’s collection.

Isetan’s Shinjuku branch

Isetan’s Shinjuku branch

Isetan’s Shinjuku branch

Isetan’s Shinjuku branch

Isetan’s Shinjuku branch

Isetan’s Shinjuku branch

Isetan’s Shinjuku branch

Isetan’s Shinjuku branch

Isetan’s Shinjuku branch

Isetan’s Shinjuku branch

Mitsukoshi’s flagship store

Mitsukoshi’s flagship store

Mitsukoshi’s flagship store

Mitsukoshi’s flagship store

Mitsukoshi’s flagship store

Mitsukoshi’s flagship store

Mitsukoshi’s flagship store

Mitsukoshi’s flagship store

Mitsukoshi’s flagship store

‘Issey Miyake commissioned us to handle the set design and art direction for their event, ‘bloom bloom bloom’. Inspired by spring flowers in bloom and Issey Miyake’s newest incarnation, this event was held in conjunction with the launch of Bloom Skin, Yoshiyuki Miyamae’s first collection since joining the branch as their new designer. The event took place at both Isetan’s Shinjuku branch and Mitsukoshi’s flagship store in Nihonbashi. These ‘Stick Flowers’, with their straight lines and contours were conceived as a contrast to the translucent designs of the soft, flowing pieces in this collection. Each measuring 1.4m across, these vibrant and colourful flowers were deployed as both three-dimensional sculptural pieces and two-dimensional graphic motifs, giving the overall impression of a stage ‘in bloom’. Stick Flower represents an extension of ‘sticks’, a series of display windows produced for Issey Miyake’s three Aoyama outlets in 2010, as well as ‘toge’, an installation that was exhibited at Designtide Tokyo in 2011.For ‘bloom bloom bloom’, Issey Miyake also commissioned us to design logos and outdoor signs for the department store. The Stick Flower motifs were also used in a series of limited edition T-shirts and package designs for accessories and products. The combination of these vibrantly coloured items and the fresh, vital space they were displayed in created a symphony of rich hues that perfectly complemented the new image of Issey Miyake.’

ARCHITECT: emmanuelle moureaux architecture + design, Tokyo, Japan. PHOTOGRAPHY: Daisuke Shimokawa / Nacasa & Partners Inc. CLIENT: ISSEY MIYAKE INC. LOCATION: 3-14-1 , Shinjuku, Shinjuku-ku, Tokyo 160-0022 JAPAN and 1-4-1, Muromachi, Nihonbashi, Chuo-ku, Tokyo 103-8001 JAPAN. DESCRIPTION: Retail. STATUS: completed. AREA: 80.48 / 127.19 sqm. GENERAL CONTRACTOR: MARI – ART CO.LTD. DATE: 2012 Mar. 7 – 13 (Tokyo Shinjuku ISETAN) and 2012 Mar. 15 – 19 (Tokyo Nihonbashi MITSUKOSHI). No part of this web site may be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission of Morfae and the copyright owner.