A dynamic red and white exhibition stand lights and showcases the furniture with one sculpturesque gesture.
EXPO BOOTH by Design Initiatives at the Hangzhou Fair, Beijing, China. Renderings by Malgorzata Blasik, Peter Kochevski.
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‘EXPO BOOTH was Design Initiatives stand at the Outdoor Lifestyle Hangzhou Fair, March 21-24, 2012 to present their Not Just a Chair furniture collection. Two wings curve out of the advertising wall with the company’s logo – the lower one becomes a platform to showcase the furniture objects, the upper one light up the exposed objects. The lower platform can be multi-functionally used as a meeting table.’
Text by Design Initiatives
ARCHITECT: Vlado Valkof / Design Initiatives, Culver City, California. CLIENT: Outdoor Lifestyle Hangzhou, Beijing Talent-Expo Co. LOCATION: Outdoor Lifestyle Hangzhou Fair, Beijing, China. DESCRIPTION: Interior / fair exhibition. STATUS: completed. AREA: 36 sqm. DATE: March 21-24, 2012. No part of this web site may be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission of Morfae and the copyright owner.