The architecture and design studio AquiliAlberg, in collaboration with Fiam Italia, has designed an original fountain from curved glass and liquid chocolate for CioccolatItaliani for its window display in Via San Raffaele, in the heart of Milan and only a few meters from the Cathedral.
The visionary and experimental design stages a continuous flow of moving lines that unify the shapes of the unique, precious and material components and the fluid lines of white and dark chocolate that gushes and sinuously slides from one piece to the next. It gives the impression that it is the chocolate itself, in its leading role in the branding of Cioccolati Italiani that bends the glass to its will.
AquiliAlberg has developed an alternative vision of the street-facing window display in which, just like in an ecosystem, the vital interaction between the elements leads to a continuous play of flows, reactions and arrangements. The shape is modeled, bent and deformed by the action of the eight elements of which it is composed. These elements are influenced in turn by variations arising from their combination. Matter gives shape to space and space guides its movement.
The combination of a noble material like glass and the captivating soft sensuality of chocolate brings into being a system that pushes forward research into the potential of a material such as curved glass, in whose manufacture Fiam Italia has been the undisputed leader for decades.
The installation therefore presents for the first time an intriguing partnership between a leading company on the domestic and international design scene, Fiam Italia, and a rising brand like Cioccolati Italiani, united by the unique and innovative design of the Milan-based studio AquiliAlberg.