Nendo’s inspiration for the ‘My London’ collection theme for Established & Sons is London maps and London fog recreated with white ‘post it-like’ prints in different densities.

The space design for British design company Established & Sons’ exhibition for the 2011 London Design Festival, presented in the company’s showroom in east London. The collection’s theme was ‘My London’, so nendo pasted 15,000 maps of London neighbourhoods printed onto tracing paper onto the walls, creating an installation that recollects that particular atmospheric phenomenon, the London Fog. The installation,
an accumulation of intimate individual feelings towards the city, becomes a physical, spatial expression of the dynamic, always ambiguous face of the city.

DESIGNER: nendo for Established & Sons, Tokyo, Japan & Milan, Italy, LOCATION: London, UK . DESCRIPTION: 2011 London Design Festival Exhibition. STATUS: completed. DATE: 2011. No part of this web site may be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission of Morfae and the copyright owner.