Mass-produced non-woven white fabric hats become the backdrop for Hirata’s delicate handmade hats.

A sky of mass produced non woven white fabric hats within which Akio Hirata’s delicate handmade hats are floating. The contrast of the two only accentuates Hirata’s creative freedom as 4000 of these ‘ghost hats’ float and stream through the exhibition like ghosts or shells of the real hats exhibited.

The graphic and exhibition design for the first major Japanese retrospective of internationally-known milliner Hirata Akio’s seventy years of work. For the exhibition space, we wanted to make Hirata’s hats stand out. The mass-produced non-woven fabric hats we created for the space are the antithesis of Hirata’s carefully handmade hats, and bring them into sharp relief through dramatic contrast. Hirata oversaw the shape of these hats, which float and stream through the exhibition like ghosts or shells of the real hats exhibited. Some are exhibition stands; others become walls, ceilings and diffusers to scatter light through the space. Flooded with roughly 4000 of these ‘ghost hats’ as though shrouded in a cloud, the exhibition space softly invites visitors inside. There, they find no clear-cut paths to follow but an environment in which they can wander and discover Hirata’s creations as they like, as a way of physically experiencing the creative freedom that underlies in Hirata’s work.

DESIGNER: nendo, Tokyo, Japan. LOCATION: Spiral Garden, 5-6-23 Minami-Aoyama, Minato-ku, Tokyo. DATE: June 15th – July 3rd, 2011. No part of this web site may be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission of Morfae and the copyright owner.