MORFAE

the shape of things: architecture, design, interior, art, style

27.06 2011

El Mil del Poaig and El verd del Poaig by CuldeSac™ Studio

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‘Every block of stone has a statue inside it and it is the task of the sculptor to discover it. I saw the angel in the marble and carved until I set him free’ Michelangelo.

El Poaig
El Verd del Poaig

CuldeSac™ Studio has designed two exclusive packages for the finest olive oil based on Michelangelo’s concept of ‘revealing the sculpture’. Both versions are beautifully packaged in cardboard in the case of El Verd del Poaig and wood for El Mil del Poaig.

El Poaig
El Verd del Poaig
El Poaig
El Verd del Poaig
El Poaig
El Verd del Poaig
El Poaig
El Verd del Poaig
El Poaig
El Verd del Poaig
El Poaig
El Mil del Poaig
El Poaig
El Mil del Poaig
El Poaig
El Mil del Poaig
El Poaig
El Mil del Poaig
El Poaig
El Mil del Poaig
El Poaig
El Mil del Poaig
El Poaig
El Mil del Poaig
El Mil del Poaig and El verd del Poaig by CuldeSac™ Studio.
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‘…By pulling the cardboard petals off this exclusive packaging, we discover the slender figure and soul of El Verd del Poaig, the green version of El Mil del Poaig.
Recycling and luxury materials undertake a joint venture to reveal this unique olive oil with aromatic notes of freshly cut grass, walnuts and almonds.
Floral, intense, slightly bitter and spicy, sweet, fluid, just delicious… A classy oil in a ecofriendly packaging.’

‘…CuldeSac™ Studio designed a packaging giving full expression to the product’s romanticism. Inside an artisanal wooden crate, an opaque white porcelain bottle preserves all properties.
A porcelain tongue serves as bed and display for the fluid in order to avoid the leaking and favour the return of the oil. This system allows us to enjoy the olive oil colour, texture and rhythm.
The harmonious combination between quality and luxury design makes El Mil del Poaig the world’s most exclusive olive oil.’

By CuldeSac™ Studio
DESIGNER: CuldeSac™ Studio, Valencia, Spain. DESCRIPTION: Packaging. DATE: 2011. No part of this web site may be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission of Morfae and the copyright owner.
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