Roxy Russell considers the ocean a boundless source of inspiration and is concerned about the fragile state of its complex eco-system.
Her project, using PET, a recyclable plastic, illuminates the growing problem of plastic polluting the oceans. The lights are an example of how delicate and beautiful the ocean life is. The use of plastic in such a way shows a middle ground in the ways technologies are used as
PET is not a disposable item, but it is made of materials that can be separated for recycling, as opposed to hybrid materials which cannot be broken down to recycle.
The designer adds another layer of extra eco choices to each lamp: It is flat packed in pieces for the consumer to put together. This minimizes the amount of space used for transport.
It is very lightweight, also saving energy in transport. It is manufactured in Los Angeles, so it supports local economy and eliminates overseas shipping in the manufacturing process. And A percentage of profits will be donated to The Ocean Conservancy.
Roxy Russell has been aesthetically influenced by ocean life shapes and Greek mythology. The names of the lamps tell the story: Hydra, Polyps, Medusa and Ophelia.
Hydra: The many-headed monster that was slain by Hercules
Freshwater polyps of the genus Hydra and related genera, having a naked cylindrical body and an oral opening surrounded by tentacles.
Medusa: The Gorgon who was killed by Perseus.
The tentacled, usually bell-shaped, free-swimming sexual stage in the life cycle of a coelenterate, such as a jellyfish.
And Ophelia: It is of Greek origin, and the meaning of Ophelia is ‘help’ which is the spirit of the project.