nendo propose wrap around the space steps to display Puma’s latest products and also to remind us of their important relationship with sports adding a special character to the brand’s press room and event space.
The interior design for the new Puma House Tokyo is located in the city’s Aoyama design district. Puma House Tokyo combines the brand’s press room and event space into one space for the first time. Puma House Tokyo is a multipurpose space that can be used for exhibitions, events, fittings, product launches and other media events. It is also available for rentals.
Nendo placed ‘staircases’ that climb around the existing features around the space like vines. But these staircases are not for people’s use. Rather, they function as display stands for PUMA’s sneakers and as a compositional element that gives the space a special character. The resulting effect is a strong reminder that we exercise our body daily going up and down stairs, and has a visual connection with stadium stairs and podiums too, to bring in PUMA’s important relationship with sports. The stairs bring a sense of movement to the interior, enabling a three-dimensional product display to fully use its space and allows visitors to experience PUMA’s worldview.