London based artist Benedict Radcliffe unveiled a wireframe art installation based on the new Range Rover Evoque, during the Milan Design Week.

Benedict Radcliffe’s installation, a life size artwork based on the new Range Rover Evoque, is on display from the 12th to the 17th of April at Officina-Tortona Locations, Opificio 31, Via Tortona 31. The installation, a steel wireframe of the Range Rover Evoque painted in a rainbow of colours, explores selected design elements of the car, such as the wheels and front and back seats. These components are suspended within a wireframe box, forming a model of the car and simulating the experience of driving it.

Benedict Radcliffe said: “The traditional concept of the wireframe created a huge buzz in 2010 but this is the perfect opportunity to dig a little deeper into the intricate design detail of the Range Rover Evoque. People can’t help but get involved with the sculptures and interact with them and I can’t wait to see how the installation is received.”

Benedict Radcliffe for Range Rover, 2011. No part of this web site may be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission of Morfae and the copyright owner.