A ‘travelling’ exhibition forming a net of vertical and horizontal prisms captured by the camera of photographer Joao Morgado.

Architectural photographer Joao Morgado presents his photographs of Jorge Sousa Santos’s Optic Store in Lisbon, Portugal. His crisp images capture the intriguing complexity of the volumes’ geometries. Sharp contrasts and soft shades coexist harmoniously in an almost duotone depiction of slick sci-fi aesthetics.

The main idea developed itself around the need to extend the exhibition to the whole area of the space. Since the space was big, and the protagonists of the exhibition are small, the architect was driven to design an exhibition device that could be extended along the whole wall surface. This device draws itself in complex correlation of simple shapes forming a dance of departing and proximity.

The exhibition elements form a net of vertical and horizontal prisms built in steel, MDF and Plexiglas, the later performing itself as a multitasking surface. If it’s horizontal and faced upwards, it is an area for the lodging of the eyeglasses, if it is vertical it is the support for the classical nose hold, if it is horizontal and faced downwards it is a lamp. The notion of movement is immersed in all the elements that compose the store, the desks for private consulting, the counters, the cabinets. They exist in a suspended movement state, similar to the wall exhibition support.

ARCHITECT: Sousa Santos Arquitectos, Lisbon, Portugal. LOCATION: Lisbon, Portugal. DESCRIPTION: Retail / Optic Store. DATE: 2010. PHOTOES: © Joao Morgado. No part of this web site may be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission of Morfae and the copyright owner.