The TEFAF Maastricht, art and antique fair, will exhibit the fastest piece of art ever – the BMW Art Car of Jeff Koons – for the first time in the Netherlands from 18 until 27 March as one of the showpieces of the art fair.
Jeff Koons, re-known for work of arts such as Balloon Dog and Hanging Heart is following in the footsteps of illustrious predecessors, such as as Andy Warhol and Roy Lichtenstein. The world-famous American artist has used a BMW M3 GT2 as a canvas, completely in the Art Car tradition of BMW. Like all top artists who have preceded him, Koons – known for his passion for fast cars – enjoyed complete creative freedom designing the BMW M3 GT2. Inspired by the history of race cars, he collected images and took place behind the wheel of a BMW M3. Subsequently, he painted shiny and glossy saturated colors on a black background in order to decorate the car in sharp contrast with its silver interior. The result is a work of art with vibrant colors showing speed, power, movement and the raw force of the engine below. This gives the car a dynamic appearance even when it’s standing still. Koons expresses the essence of the BMW brand and gives an exciting twist to the way the car shows dynamics and emotion. The artist wanted to show ‘the aesthetics of winning’. “I tried to create a design that captured the strong energies and brutal power of racing.” Koons wanted his car to be masculine, intimidating and competitive.