FREITAG Reference’s change colour scheme as there’s just not enough unicoloured tarps to last longer than one season!

Fuller.

Green.

Becker.

Every year fashion designers wake up one Spring/Summer or Autumn/winter morning and exclaim: ‘Purple!’ or ‘Lemon!’ or ‘Black!’ or ‘Jesus did that champagne give me a headache!’

If a FREITAG designer wakes up with a headache it’s usually because black is totally out of the question (not too many black trucks on the streets, are there?), lemon is ugly, and the supply of unicoloured purple tarps is already running low after just a coup¬le of hundred bags (not too many unicolou¬red purple trucks on the streets, are there?).

Life was easy when all FREITAG had to do was hunt down trucks, look for the most individualistic cutout and turn it into a bag. With FREITAG REFERENCE, the company takes months to collect enough unicoloured tarp-snippets to even think of bringing a certain colour into the line.

The Green bag is inspired by Anne Green. Many early female journalists were publishers, too. Simply because they couldn’t find men to publish them. Anne Green was a publishing pioneer with plenty of words in her shopping bag.

The Becker bag is a tribute to Lydia Becker, a woman that has nothing to do with Boris. Being an English journalist in the 19th century is tough enough. Being a female English journalist in the 19th century is unimaginable.

FREITAG, Zurich, Switzerland, www.freitag.ch. Spring Summer 2011 Collection. No part of this web site may be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission of Morfae and the copyright owner.