21.01 2011
Mercedes-Benz presented a surprising exhibit at the 2011 North American International Detroit Auto Show, an art object. . Interior Design at Mercedes-Benz in Germany has created a sculpture that expresses visually the designers’ inspirations, and gives space to the creative artistic process in the design of the vehicle interior.
Mercedes-Benz Aesthetics No. 2 sculpture is this idea made visible. It consciously defies the shackles of the limited context of ergonomics, technical feasibility, formal constraints and, not least, the exterior of the vehicle, in order to impress the observer with its pure sensory-aesthetic appeal. In addition, the sculpture offers a preview of the clear-cut yet emotionally-appealing sculptural form language in the Mercedes-Benz interior design of the future. At the same time it is able to transport the high aesthetic, functional and sensuous aspirations characteristic of a Mercedes-Benz interior, bridging the gap between art and the aesthetics of Mercedes-Benz interior design. It compels the observer to pause for a moment, and challenges, interprets anew that which is already familiar in the vehicle interior, touching both the senses and rational reflection in doing so.