November 25, 2010, 3:43 pm

Camilla Welton

Tell us about yourself and your background. Where did it all begin, the seeds of your creative passion?

When I was a kid, at age 6-7 I could no longer stand the clothes my parents picked for me and took control over my wardrobe. At age 10 I started making my own outfits.
For me it was a way to make sure that I was seen as myself but more importantly that I would feel like myself if i wore the right clothes/outfits.

The better I got at making clothes the more I realized what a powerful tool dressing is to strengthen one’s own identity through the feeling clothes can awaken.

To work as a designer was not even an option for me before I realized, at around age 25, that I had to choose my profession with my heart (I had been taking courses in philosophy, chemistry (I got high on the logic and the beautiful structures… I still miss it sometimes…), biology, maths and had chosen a bachelor of environmental science up until then.
I went during summer break to the Amazon forest to do some volunteer working at a station in the forest, I met a shaman there and his ally Ayahuasca and the counsel I got, I took it back home with me. The heart has precedence over all else… to not regret my life when I’m old and dying. So I quit the environmental science in mid term and started working with clothes. After a year I went back to school, this time to take an entrepreneurial studies degree applied on my what I wanted to do (creating a fashion brand) which I finished last summer.
And the story continues…

You have launched your first collection in 2009. How did this affect you as a creative individual and your future career?

It’s been amazing to get the feedback I’ve gotten. It’s as if I’m encouraged by the world to do what I’ve been most afraid of doing: showing what’s inside of me, offering it to the world, being seen and getting appreciation for it. That I’m being helped to grow and participate in life doing what I love the most. I’m extremely grateful for how it’s turning out; it gives me courage to grow as a human being.

Tell us about your style and the collections. You create garments aimed at strong independent personalities. What is type of customer is your audience?

She is someone who values her taste, needs, and her sense of presence.

What is the philosophy / concept upon which your collections are based?

To create garments that strengthen and awaken certain emotions/moods in the wearer. That these enable the wearer feel the beauty, grace and elegance in herself. Also the pride of being, the extra real, mythological/fairytale/”magical” dimensions of being all while being here and now.

How is your work themed between collections? Can you talk us through a few themes/concepts?

I try to think about this as little as possible. My mind is overly rational and tends to dissect/structure what ever I think of in order to explain them and put them in a coherent whole that’s logical. I prefer to not think about what I create to make sure my creativity can live and express itself in a space where my reason and its thoughts /judgments are not rulers.

Your collections have a natural organic feel, yet very architectural. Is the landscape part of your field of inspiration? What are your inspirations and influences?

I enjoy the challenge of building shapes with the pattern cutting while still preserving a garment’s wearability. I personally don’t like impractical outfits and try to converge usefulness with my perception of beauty and my need for expression. I don’t have explicit influences. I know what I like but I don’t go hunting for inspiration. I rely on my muse/subconscious/the unknown in me to collect and store impressions. I simply give them a tangible shape when I settle down to create.

The colour schemes in your collections are mostly dark and monochromatic. What does this mean for you? Has it got anything to do with the love / anger poems you mention at your site?

I like monochromes. Simple as that. I prefer to work with the patterning and structure of the material rather than with prints and colour combinations. But it’s true that even my personal wardrobe has been dark this past year, where I’ve also have had to confront my shadow.

How did the concept of slow fashion influence your design?

Maybe because I have not gone to fashion school, I’ve been protected, to a certain extent, against thinking of fashion and the making of collections in the high street way. The pieces in my collections are made as a result of how I feel, what I need at the moment I’m making them, not on a masterplan made after an analysis of current projected market trends or as a reaction to what other brands are making. I believe that a truly successful garment is something that you can wear and love for a long time. That it evokes feelings in you while you wear it that reflects a part of you, not simply a passing trend. Basically, that it becomes, in a way, your partner as you move about in the world.

Is Fashion Design: Art or a stylish commodity?

In my case I aim for them to be both at the same time in the sense that Art stimulates and awakens emotions and thoughts beyond the realm of the everyday to make the beholder and the creator to go deeper into the mystery of being or put in another way, to come closer and become more intimate to that which lies beneath the “auto pilot” ways to perceive ourselves and reality.

The Rise
The Rise
The Rise
DESIGNER: Camilla Welton, Stockholm, Sweden, part of this web site may be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission of Morfae and the copyright owner.

Camilla Welton
Morfae interviews Swedish Fashion Designer Camilla Welton

‘…. I don’t have explicit influences. I know what I like but I don’t go hunting for inspiration. I rely on my muse/subconscious/the unknown in me to collect and store impressions.’

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