The central concept is about a renewed recognition of the preciousness of time, especially that of the present moment. By using a disc hour hand with partial arc slits, only the current hour is shown while the others are kept out of sight. As the hour markers fade in and out of view the result is we “see with our own eyes the present becoming the past and the future becoming the present”.
The simple yet unexpected cylindrical glass top allows us to see the time from the side of the watch as well as the top. The light bounces from the top to the side creating a visual lightness and playfulness. The wearer thereby witnesses the coming and going of time inside a glass showcase, and experiences a completely new view of time.
The core idea of the VUE watch is pursued with the packaging: rather that the typical jewelry style box for watches the focus is put again on the notion of discovery: the watch is found within the layers of a notepad. The recycled paper protects the watch in shipping, but also allows a special note to be written on the many pages of the pad when VUE is gifted, and of course the packaging becomes re-used as a note pad once the watch is removed.
The design of the VUE watch was inspired by Behar’s ideas of Time, Style and Mindset: “A watch is a Mindset about the idea of time” says Behar.
DESIGNER: Yves Behar for Issey Miyake, San Francisco, California, USA, www.fuseproject.com
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