Scandinavia’s youngest sibling has a lot to live up to in the pantheon of modern design – as defined by its neighbours in Finland, Sweden and Denmark – that have been responsible for producing some of the greatest furniture designers and architects of the 20th century. Carving out a reputation in its own right, Norway is fast demonstrating that it too, has the design DNA that runs through the veins of the Scandinavian archipelago, and a discernable personality and flair that is entirely its own. Emboldened to take risks, Norway will be the country to watch for fresh new design coming out of Scandinavia.

Highlights at this year’s 100% Norway include new launches from both established designers and emerging talents; several manufacturers that are new to the UK, and a selection of ceramics, glassware, lighting and wall coverings, never previously shown.

Hotly anticipated at this year’s 100% Norway are the debut designs from the partners of Norway Says, since the trio decided to go their own ways in 2009.

Rising stars include Oyvind Wyller, who will be exhibiting a new version of his wonderful Sauherad table and chairs, and Daniel Rybakken with his innovative mirror concept.

New prototypes will also be on show from designers making their UK debut, all of whom have great stories to tell: Kristine Bjaadal’s beautiful tablecloth makes fine use of spillages and food fights – this is just one intriguing example.

As always, 100% Norway will be bringing a selection of the country’s finest ceramics and glassware from the country’s talented designer makers. Wik & Walsoe’s gorgeous new tableware which makes its debut in London, among others are set to be this year’s showstoppers.

The selection has been curated by design journalist Henrietta Thompson, “This year we were delighted to see that the standard of work submitted for inclusion in the show was higher than ever. It is inspiring to witness a new generation of talented young designers emerging and very encouraging that many of the established manufacturers are not afraid to invest in it. Doubtless there is a great diversity in Norwegian design today and any number of rich and fascinating stories to tell, and we can happily say that we were spoilt for choice.”

In the spirit of resourcefulness and sustainability, the 100% Norway stand itself has always been important to Norwegian designers.

Data

100% Norway at 100% Design, Stand G40, London Design Festival
Curators: Henrietta Thompson, design editor at Wallpaper*, with co-curator Benedicte Sunde from the Norwegian Design Council
Selected Exhibitors:
Oyvind Wyller www.oyvindwyller.no
Northern Lighting www.northernlighting.no
Wik & Walsoe www.wik-walsoe.no
Daniel Rybakken www.danielrybakken.com
Kristine Bjaadal www.kristinebjaadal.no