Yves Béhar wins 2010 IDEA AWARD in the category ‘ECODESIGN’ with PACT, a new and innovative online underwear brand and in the category ‘COMMUNICATION TOOLS’ with the Jawbone Icon Bluetooth Head Set.

Jawbone Icon

San Francisco-based designer Yves Béhar and his company fuseproject have collaborated with Aliph, maker of the market-leading Jawbone® Bluetooth headset and inventor of NoiseAssassin®, to launch the world’s first and only military-grade noise-eliminating technology and its most sophisticated product yet.
Yves Béhar believes that design builds the brands, and drives the communication, of the companies he works with. His work is unique in that all aspects of the experience of the Jawbone product and company are designed by his team: naming, graphics, packaging, website, and all communication executions.
“Design and self-expression have been at the core of every generation Jawbone to date, and now we launch an unprecedented suite of choices to match that personal style that makes you who you are,” said Yves Béhar, Chief Creative Officer of Aliph. “The materials, textures, colours and surfaces of the Jawbone ICON line produce rich and distinct watch-like or jewellery-like results. The six breakthrough Jawbone ICON designs need to be touched and seen in person to be fully appreciated.”

PACT

PACT, an online underwear brand that blends design and sustainability with support for powerful social and environmental causes, has launched three premium organic cotton underwear collections for men and women.
From how it’s made, shipped and shopped, the PACT brand is conceived in partnership with Yves Béhar and his San Francisco-based studio, fuseproject.
PACT believes that everyday essentials can communicate personal values. Buying PACT underwear is a social movement that embodies the motto: Change Starts With Your Underwear.

Data

Designer: Yves Béhar
San Francisco, California, USA
www.fuseproject.com