Vibe Johansson prefers to be inspired by shapes and textures, rather than specific themes and trends and she values the concept of simplicity, both in the sensible choice of colours as well as the simple geometrical shapes of squares and circles she experiments with in her patternmaking. the materials she uses are high quality Italian produce, and the pieces are produced in European factories with high fashion production expertise.

The type of femininity Vibe is trying to create is for a customer who is strong-minded and individual and who knows and appreciates good quality and materials. She is not very interested in the overtly sexual idea of clothing – sexiness to her is about allure, not exposure. “When I see this reflected in my pieces and the women who wear them, I feel that I have achieved my goals.” she explains…”

Credits & Copyrights

Source: Vibe Johansson
www.vibejohansson.com