Now in its fourth year, Size + Matter is an annual cornerstone project of the London Design Festival at Southbank Centre which explores the dynamic between materials, manufacturing and a leading designer or architect.

Last year 763,000 people saw the installations by Marc Newson and Shigeru Ban and 2010 will see commissioned installations from one of the UK’s most talented designers, Paul Cocksedge.

Size + Matter aims to challenge the public’s perception of everyday materials, by creating dramatic temporary structures outside the Royal Festival Hall on the River Thames in central London. The installations will be on display from 18 September (the opening date of the Festival) until 17 October after which they will be sold through the leading design auction house, Phillips de Pury & Company.

Paul Cocksedge Studio has designed Drop – a series of 3 metre high, polished, stainless steel discs situated on Festival Terrace which will reflect the buildings and landscape around the Royal Festival Hall.

Cocksedge conceived Drop as ’huge coins that have fallen to earth from a giant’s palm and buckled on impact’.

In fact, the giant coins are magnetised to encourage human interaction, enabling passers-by to place spare pennies on the reflective surface, as a result altering the appearance of the installation. As more pennies are added, the work will evolve in front of the public’s eye as Drop’s surface becomes plated in copper. The ultimate aim is for each penny given, a pound will be donated to charity. Drop is being produced by FORMTEXX using its revolutionary new process for creating double curvature facades.

For the third year running, Event Concept will be the production sponsor for London Design Festival, bringing Size + Matter to life at night with innovative lighting design and technical expertise.

The London Design Festival is a key constituent of London’s creative season alongside London Fashion Week, Frieze Art Fair and the London Film Festival. Established in 2003 its role is to celebrate and promote London as the creative capital of the world and gateway to the UK’s world class creative community.

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Paul Cocksedge to create landmark installation for the London Design Festival at Southbank Centre, on display from 18 September (the opening date of the Festival) until 17 October.

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Source: CAMRON