French designer Eric Jourdan and art directress Francesca Avossa redesigned the Première Vision trade fair as a white town made out of translucid Corian. From signage and furniture (purpose-designed and custom-made) to the architectural resolution of stands, reception counters and restaurants, the new all-over scenography assert the contemporary and cosmopolitan character of the world’s most famous textile show.

The new story-line is that of the international city: sober, geometrical, composed of small buildings/showrooms – an architectural landscape of clean white cubes that carry the plethoric content of the fair. White boxes in white blocks open screens for private viewings: 100 00 m2 of homogeneous, neutral, dynamic and timeless space in pristine showcases, where exhibitors can display their explosion of colours and textures in fabrics.

Arrays of soft verticals shape superstructures made vibrant by silk-screened drapes, which introduce variations of materials and weaves in plays of light and shadow while conserving the privacy required by exhibitors. Stands are built of aluminium frames clad with Corian from floor to waist, and hung with textiles up to ceiling height.

Data

Designer:
Eric Jourdan / Designer
Francesca Avossa / Art directress

Credits & Copyrights

Source:
Duende Studio