NOTJUSTALABEL.com, the leading global business directory for the avant-garde fashion design industry, presents its first Organic Collection for Spring-Summer 2010. Since its beginnings in 2008, NOT JUST A LABEL (NJAL) has strived to support new fashion design talent from around the world by providing a destination site for consumers to reference and buy direct from their favourite new designers. As a limited edition offering NJAL have partnered with three very exciting new designers that currently showcase on the NJAL directory to create a unique collection of organic cotton t-shirts and tank tops featuring signature designs and prints by the designers.

NJAL worked with three designers on the project, chosen for their unique sustainable sensibilities and eclectic style. London based Japanese designer Aoi Kotsuhiroi has applied her individual poetic imprint to the collection. The pristine yet powerful expression of her jewellery design is perfectly translated through print on her sheer cotton fabric ‘Nowhere’ Tank Top.

Patrick Mohr is one of Germany’s most current and prominent designers; his loose-fitting t-shirt silhouette provides a perfect template for the style of the NJAL t-shirts. The simplistic graphic black and white fabric divide on both the t-shirt and tank gives a masculine edge and simplicity to these unisex styles.

Spon Diogo is the design duo that provided the unique print for the third unisex t-shirt. With the graphic and structured take on prints and cuts that is so characteristic of young Danish design, the Ying Yang t-shirt perfectly balances out the collection.

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NOT JUST A LABEL in partnership with Patrick Mohr, Aoi Kotsuhiroi and Spon Diogo.
London UK
NOTJUSTALABEL.com

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NOT JUST A LABEL.com

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